Melissa Cookston “Coal Play” BBQ Rub

Crank up the flavor with Coal Play BBQ Rub by Melissa Cookston. This rub brings deep, rich beef flavor and a bold crust to steaks, brisket, burgers and more. Crafted by a 7-time world BBQ champion, this seasoning is designed for serious cooks who demand next-level taste.

“Coal Play” starts with the signature base of her “Grillin’ Shake” and then adds activated charcoal, Worcestershire, soy, and beefy umami accents. The result: a deep-dark crust, intense savory flavor, and a rub that stands up to the biggest cuts of meat.

Apply generously to beef—whether it’s a thick ribeye, a smoked brisket, or burgers on the grill. Let it sit so the rub draws into the meat. Grill hot or smoke low and slow until you hit that perfect crust and juicy interior. The activated charcoal not only adds visual darkness but enhances flavor perception for true beef lovers.

This rub also lives up to competition standards while being accessible for backyard cooks. It contains no preservatives added, and it’s developed by a champion who knows what flavor counts.

Why you’ll choose Coal Play:

• Intense beef flavor made for brisket, steak, burgers and more.
• Activated charcoal brings bold crust and visual impact.
• Umami & beefy accents with soy and Worcestershire for rich depth.
• Crafted by a BBQ champion to deliver pro-level results.
• No preservatives added for cleaner seasoning choices.
• Versatile use on beef, but works on pork, chicken or veggies when you want bold.

How to use it:

Coat your beef heavily with Coal Play, pressing the rub into the surface for best effect. Rest for 10–20 minutes (or longer for larger cuts). Then grill or smoke until your preferred doneness—and watch that pigmented crust develop. For burgers: press into patties before cooking. For brisket: apply a thick layer and let the rub sit overnight in the fridge for peak flavor.

This isn’t just seasoning—it’s flavor elevation. With Coal Play BBQ Rub you don’t just cook meat—you craft a masterpiece. Take your grill to outlaw status and make your beef unforgettable.

Awesome on what type of food

• Ribeye, porterhouse, T-bone and other steaks
• Smoked brisket or beef chuck roast
• Burgers (beef or even bison)
• Beef ribs or tri-tip roast
• Hearty vegetables like portobello or cauliflower steak when you want bold flavor