{"product_id":"melissa-cookston-coal-play-bbq-rub","title":"Melissa Cookston “Coal Play” BBQ Rub","description":"\u003cp\u003eCrank up the flavor with \u003cstrong\u003eCoal Play BBQ Rub\u003c\/strong\u003e by Melissa Cookston. This rub brings \u003cstrong\u003edeep, rich beef flavor\u003c\/strong\u003e and a bold crust to steaks, brisket, burgers and more. Crafted by a 7-time world BBQ champion, this seasoning is designed for serious cooks who demand next-level taste.\u003c\/p\u003e\n\u003cp\u003e“Coal Play” starts with the signature base of her “Grillin’ Shake” and then adds \u003cstrong\u003eactivated charcoal\u003c\/strong\u003e, \u003cstrong\u003eWorcestershire\u003c\/strong\u003e, \u003cstrong\u003esoy\u003c\/strong\u003e, and beefy umami accents. The result: a deep-dark crust, intense savory flavor, and a rub that stands up to the biggest cuts of meat.\u003c\/p\u003e\n\u003cp\u003eApply generously to beef—whether it’s a thick ribeye, a smoked brisket, or burgers on the grill. Let it sit so the rub draws into the meat. Grill hot or smoke low and slow until you hit that perfect crust and juicy interior. The activated charcoal not only adds visual darkness but enhances flavor perception for true beef lovers.\u003c\/p\u003e\n\u003cp\u003eThis rub also lives up to competition standards while being accessible for backyard cooks. It contains \u003cstrong\u003eno preservatives added\u003c\/strong\u003e, and it’s developed by a champion who knows what flavor counts.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eWhy you’ll choose Coal Play:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense beef flavor\u003c\/strong\u003e made for brisket, steak, burgers and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated charcoal\u003c\/strong\u003e brings bold crust and visual impact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUmami \u0026amp; beefy accents\u003c\/strong\u003e with soy and Worcestershire for rich depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrafted by a BBQ champion\u003c\/strong\u003e to deliver pro-level results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo preservatives added\u003c\/strong\u003e for cleaner seasoning choices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile use\u003c\/strong\u003e on beef, but works on pork, chicken or veggies when you want bold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eCoat your beef heavily with Coal Play, pressing the rub into the surface for best effect. Rest for 10–20 minutes (or longer for larger cuts). Then grill or smoke until your preferred doneness—and watch that pigmented crust develop. For burgers: press into patties before cooking. For brisket: apply a thick layer and let the rub sit overnight in the fridge for peak flavor.\u003c\/p\u003e\n\u003cp\u003eThis isn’t just seasoning—it’s flavor elevation. With Coal Play BBQ Rub you don’t just cook meat—you craft a masterpiece. Take your grill to outlaw status and make your beef unforgettable.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eAwesome on what type of food\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eRibeye, porterhouse, T-bone and other steaks\u003c\/li\u003e\n\u003cli\u003eSmoked brisket or beef chuck roast\u003c\/li\u003e\n\u003cli\u003eBurgers (beef or even bison)\u003c\/li\u003e\n\u003cli\u003eBeef ribs or tri-tip roast\u003c\/li\u003e\n\u003cli\u003eHearty vegetables like portobello or cauliflower steak when you want bold flavor\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The BBQ Allstars","offers":[{"title":"Default Title","offer_id":47669999665323,"sku":"1000R399","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/1235\/8571\/files\/Coal-play.jpg?v=1787345630","url":"https:\/\/tizonagrills.com\/products\/melissa-cookston-coal-play-bbq-rub","provider":"Tizona Grills","version":"1.0","type":"link"}